THE BEST TREND LK

Your Privacy. Clearly Protected.

We value your trust and are committed to handling your personal information responsibly. This policy explains what information we collect, how we use it, and the choices available to you when using our website and services.

Transparent Practices Secure Handling Customer Privacy

Last updated: October 2026

The Best Trend LK respects your privacy and is committed to handling personal information responsibly and securely.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit https://thebesttrend.lk, create or use an account, contact us, place an order, make a payment, or use our customer-support services.

Who We Are

For personal information processed through our website in connection with our ecommerce activities, The Best Trend LK is responsible for determining how and why that information is processed, except where a third-party service provider processes information under its own terms and privacy policy.

For privacy-related questions or requests, you may contact us at:

Website: thebesttrend.lk
Email: orders@thebesttrend.lk

Information We Collect

Depending on how you interact with our website and services, we may collect:

Your name, billing address, delivery address, email address, and telephone number.
Customer account, login, and profile information.
Order details, products purchased, quantities, payment status, delivery details, and transaction references.
Information relating to cancellations, returns, replacements, refunds, warranty requests, and customer-support inquiries.
Messages, inquiries, product reviews, and other communications you send to us.
Photos, videos, receipts, packaging images, or other evidence that you voluntarily provide when requesting customer support, a replacement, return, refund, or warranty assistance.
Technical information such as IP address, browser type, device information, operating system, cookies, session information, and website activity.
Payment confirmation or transaction information supplied by payment providers or financial institutions where applicable.
Delivery or order-status information supplied by courier or delivery-service providers where applicable.

We aim to collect only information reasonably necessary for the purposes described in this Privacy Policy.

How We Use Your Information

We may use personal information to:

Receive, verify, process, fulfil, and deliver customer orders.
Process or verify payments and transaction status.
Communicate with customers regarding orders, payments, deliveries, cancellations, returns, replacements, refunds, or warranty requests.
Provide customer support and respond to questions or complaints.
Create, maintain, and secure customer accounts.
Prevent, investigate, and respond to suspected fraud, misuse, security incidents, or unauthorised activity.
Maintain appropriate business, order, accounting, payment, tax, delivery, warranty, and customer-support records.
Improve our website, products, services, and customer experience.
Diagnose technical problems and maintain website functionality and security.
Comply with applicable legal, regulatory, accounting, and other lawful obligations.
Send promotional or marketing communications where you have agreed to receive them or where otherwise permitted by applicable law.

Legal Basis for Processing

Depending on the circumstances and applicable law, we may process personal information because:

It is necessary to take steps requested by you or to perform a transaction or contract with you, including processing and delivering an order.
Processing is necessary to comply with a legal or regulatory obligation.
Processing is necessary for legitimate business interests such as protecting our website, preventing fraud, providing customer support, maintaining records, and improving our services, where those interests are permitted by applicable law.
You have provided consent where consent is required, such as for certain marketing activities or other optional processing.

Where processing is based on consent, you may withdraw that consent subject to applicable law. Withdrawal does not affect processing that was lawfully carried out before consent was withdrawn.

Payment Information

Depending on the payment methods available at the time of purchase, payments may be processed by banks, financial institutions, or authorised third-party payment-service providers.

Where a third-party payment provider processes an online payment, payment information may be collected and processed directly by that provider in accordance with its own terms, privacy policy, and security procedures.

The Best Trend LK does not require customers to provide us with complete debit-card or credit-card security codes or online-banking passwords.

We may receive limited payment-related information such as payment status, transaction references, payment confirmations, or information required to verify an order.

How We Share Information

Banks, payment gateways, payment-service providers, and financial institutions.
Courier, logistics, and delivery-service providers.
Website hosting, ecommerce, email, security, backup, analytics, and technical-service providers.
Professional advisers and other service providers supporting our business.Government authorities, regulators, law-enforcement agencies, courts, or other parties where disclosure is required or permitted by applicable law.
A purchaser, successor, or authorised party in connection with a lawful sale, transfer, restructuring, or reorganisation of the business.

We do not sell or rent customers’ personal information to third parties.

Service providers are provided with information reasonably necessary for the services they perform and may also process information in accordance with their own legal obligations, terms, and privacy policies.

International Processing and Transfers

Some hosting, ecommerce, email, payment, security, analytics, or other technology providers may operate servers or process information outside Sri Lanka.

Where personal information is processed or transferred outside Sri Lanka, we will take reasonable steps and, where required by applicable law, use appropriate safeguards or permitted mechanisms for such processing or transfers.

Cookies and Similar Technologies

Our website may use cookies and similar technologies for purposes including:

Keeping the shopping cart and checkout functioning.
Maintaining customer sessions and account logins.
Remembering customer preferences.
Providing website security and fraud prevention.
Understanding website usage, traffic, and performance.
Improving website functionality and user experience.

Some cookies are necessary for important website functions.

Where required by applicable law, consent may be requested before using certain non-essential cookies.

You may also manage or delete cookies through your browser settings. Blocking essential cookies may prevent certain parts of the website, including account, cart, or checkout functions, from operating correctly.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by applicable law.

Retention periods may depend on factors including:

Completion and delivery of an order.
Customer-support, replacement, return, refund, or warranty requirements.
Accounting, payment, tax, and business-record requirements.
Fraud prevention and website security.
The need to establish, exercise, or respond to legal claims or disputes.
Other applicable legal or regulatory obligations.

When information is no longer reasonably required, it may be securely deleted, anonymised, or retained only where continued retention is permitted or required by law.

Data Security

We use reasonable administrative, technical, and organisational measures designed to protect personal information against unauthorised or accidental access, loss, misuse, alteration, disclosure, or destruction.

However, no website, internet transmission, or electronic-storage method can be guaranteed to be completely secure.

Customers are responsible for protecting their account credentials, passwords, devices, and access to their email accounts.

If you believe your account or personal information has been compromised, please contact us promptly.

Your Privacy Requests and Rights

Subject to applicable Sri Lankan law, you may contact us regarding personal information relating to you, including to request:

Information about personal data we hold or process about you.
Correction or completion of inaccurate or incomplete personal information.
Deletion of information where deletion is legally available and the information is no longer required.
Withdrawal of consent where processing is based on consent.
Objection to or restriction of certain processing where applicable.

We may request reasonable information to verify your identity and ensure that personal information is not disclosed or altered in response to an unauthorised request.

Certain records may need to be retained despite a request for deletion, including where they are reasonably required for orders, payments, accounting, tax, fraud prevention, disputes, legal obligations, or other lawful purposes.

Requests will be considered and handled in accordance with applicable Sri Lankan law and any procedures that apply at the relevant time.

Marketing Communications

If you choose to receive promotional emails, messages, or other marketing communications from us, you may unsubscribe or ask us to stop sending them.

Stopping marketing communications does not prevent us from sending necessary transactional or service communications concerning an order, payment, delivery, account, return, replacement, refund, warranty request, security matter, or customer-support inquiry.

Children’s Privacy

Our website and products are intended for customers capable of entering into a valid purchase. We do not knowingly collect personal information directly from children without appropriate consent. If you believe a child has provided personal information without permission, please contact us.

Children’s Privacy

Our website is not specifically directed at children.

We do not knowingly seek to collect personal information directly from children where the collection or processing would require the involvement or consent of a parent, guardian, or other authorised person under applicable law.

If you believe that personal information relating to a child has been provided to us inappropriately, please contact us so that we can review the matter.

External Links

Our website may contain links to websites, applications, payment services, social-media platforms, or other services operated by third parties.

Those services may have their own privacy policies and data-processing practices.

The Best Trend LK is not responsible for the privacy practices, security, or content of third-party services that we do not control. We encourage customers to review the applicable third-party privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, business practices, service providers, security practices, or applicable legal requirements.

When this policy is updated, the revised version will be published on this page and the “Last updated” date will be changed accordingly.

Contact Us

For privacy questions, concerns, or requests relating to your personal information, contact:

The Best Trend LK
Website: https://thebesttrend.lk
Email: orders@thebesttrend.lk